Signature spa services are designed to provide unique and memorable spa experiences for guests. They are typically longer services, a bit more expensive and usually more profitable. They become your unique selling proposition and what makes your spa special. Signature services hold 5 special functions…
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- I have a Gut Feeling. Yep. Not the words to use in front of a group of financiers. This group wants hard facts, not gut feelings. Try, “The data tells us…”
- I and My. When describing the facility or services to a guest, it is important to remember that “you” alone don’t make up the brand and the services. Better words to use are “we and our”.
- But I. These words are jarring. “We are currently booked but I…” suggests your solution is an afterthought. Rather than use “but I” a negative word phrase, try a more empathetic approach. “We are currently booked and we…” demonstrates everyone cares and intends to help them. Both parties want a positive outcome. Semantics.
- Unfortunately. In my opinion, this is one of the most depressing words someone can hear. When a disruptive event happens, such as having the steam room down, leave the word “unfortunate” out altogether when talking with a guest. Instead of saying, “Unfortunately the steam room is out of service…” Try, “The steam room is temporarily out of service. …….And because we understand the value of the steam room we are offering ….. as our way of saying we are sorry.”
- Snacks. With 5 kids I have packed a lot of snacks for school lunches and field trips. Try “healthy refreshments” instead. It just sounds altogether better. Guests don’t come to the spa to snack; they want to feel healthy and refreshed. Right?
The existence and importance of the human energy field had been recognized in Eastern traditions for millennia. In India this energy filed is called “prana”, in China as “chi”, and “ki” in Japan and more recently recognized in the United States as “bio field”. We often hear these words in yoga or meditation classes, at hipster coffee houses in the context of conversations about consciousness and self-realization, and even read about these fields in health and wellness magazines. We are talking about energy fields and their profound impact on our lives and our health.
Perhaps we are increasingly open to these discussions because scientific research and our own experience both tell us that the state of our bio field directly affects our health, wellness, performance and quality of life. We know that our bodies are powered by an energy system which interacts with our physical, emotional and spiritual well-being. When our bio field is strong and fluid we feel vibrant and alive; when it’s weak or blocked we may feel fatigued, less able to perform – and more susceptible to stressors, sickness and disease. So, if we know our vibrational clarity affects our wellness, shouldn’t we use whatever tools are available to make us feel and function better? After all, if we can improve our lives, even in small ways, who wouldn’t be interested?
For thousands of years, people have engaged in variety of practices – including fasting, meditation, solitude, and even vows of silence — to get in touch with and improve their innermost energetic states of being. Yet in our fast-paced and performance driven lives, it has become increasingly difficult to commit the time and discipline to these types of practices. After all, life’s stressors are numerous, insidious, seemingly unavoidable, and increasingly invasive of our private spaces. So today, in order to maintain an optimally healthy lifestyle, more and more people are turning to wearable subtle energy products. And while subtle energy itself is silent, invisible and difficult to detect by traditional means, research demonstrates, and users of these products report, higher energy, greater vitality, and improved focus – among other benefits – by doing no more than simply using or wearing these products. Chiropractors, yoga instructors, massage therapists and other wellness practitioners are wearing these products themselves and introducing their clients to the benefits with marked results. And increasingly, elite level athletes, outdoor enthusiasts, golfers, medical doctors, creative artists, business managers, alternative-wellness seekers and students seeking the slightest edge or improvement in their lives are wearing them.
If you’re interested in learning more about these products, I would recommend looking at Q-Link. Since 1991, thousands of product users validate how effectively, effortlessly and stylishly Q-Links improve their feelings of vitality, clarity and general wellbeing. (I have been wearing the product for years.) Please visit their official website at http://www.qlinkproducts.com>. Spend some time reviewing their unsolicited (and uncompensated) testimonials, press and media and extensive research library. And if you decide you’d like to try a Q-Link product, here’s a coupon code you can use during checkout that’ll save you 25% on your purchase: TR7M2
If you’re a Spa provider and would like more information on integrating transformational technologies and products, like Q-Link, please contact me at firstname.lastname@example.org.
In a world filled with an overabundance of noise, many of us have become so numb to the sounds around us that we can effectively tune them out when we need to. We are able to conduct business, hold thoughtful conversations, and even read quietly with all sorts of noises blaring around us. It’s as if we don’t even know the noise is there. Yet, in the rare times when we are in a place of complete silence, many of us feel a large and haunting void. Removed from outside chatters, we seem to make our own noise. We listen to our inner thoughts, and for many, our shortfalls and anxieties. And, since being alone with ourselves may make us uncomfortable, we often choose to avoid the silence.
Spas provide a true sanctuary for this type of personal exploration. Those spas that value silence ensure that the opportunity to examine one’s thoughts play as important a role as a therapist or product. Walking the maze of a labyrinth, relaxing on a comfortable chair overlooking a garden, resting in a lounge, or even relaxing during a spa service all provide opportunity for silence and reflection. Perhaps this is why spas are so transformative.
“The answers you seek never come when the mind is busy. They come when the mind is still, when silence speaks loudest.” Author Unknown
As spa professionals, we see our guests in a rawness they may not be used to. We need to recognize that in these silent spaces our guests are gaining clarity in their lives. Perhaps quiet is the best value a spa can offer.
Please note: As a Day Spa Association Guest Blogger, this article was published on the Day Spa Association Blog on 9-28-15.
Pope Francis demonstrated a unique and compassionate leadership style during his recent US tour. According to Michael Hyatt, Your Virtual Mentor , leaders of all kinds can learn from the Pope. So how can the Pope’s actions and leadership style translate to the Spa industry and Spa Directors looking to effectively manage their spas and lead their staff?
- Manage Your Schedule with Discipline. Managing personal energy is one of the key practices of effective leaders. Time for rest, recuperation, and reflection should be regular parts of a healthy schedule. Hyatt speaks of the Pope’s unrelenting discipline mixing meditation, naps, and reading into his daily schedule. Even on his whirlwind tour in the US, Pope Francis followed a strict schedule to manage his energy. Spa Directors must adhere to a personal schedule that contributes positively to their health and wellbeing. (On a side note, the Pope doesn’t waste time, in fact it’s also not surprising to find that Francis hasn’t watched television in twenty-five years.)
- Confront the Tough Stuff. According to Hyatt, leaders cannot afford to put off tough conversations, difficult decisions, or controversial initiatives if delay will harm their organizations. The Pope certainly has shown us how to have the courage to address tough conversations. Spa Directors need to be brave when it comes to making tough decisions and doing the right thing.
- Model Your Values. Long before he became Pope, Francis modeled a kind of humility and simplicity that he now asks of others. The Pope embodies the values he preaches. Spa Directors must value themselves and the work they do. Make no judgements, be authentic and lead with respect.
- Think Globally, Act Locally. In addition to providing healthful services and products in their local communities, Spa Directors should understand that their work plays an important role in educating others on the value of health, wellness and sustainability globally. As the Pope reminds us, we are all connected. We all matter and together we can improve the environment and the welfare of the world.
- Be Grateful and Offer Joy. Pope Francis does not hesitate to stop on his journey to spread joy. He understands the importance of taking a moment to acknowledge the needs of the infirm, bless a baby or just reach out to hold someone’s hand. He spreads a feeling a calm and compassion, and shows us that we must be grateful and stop to reflect on what is important. Spa Directors can spread peace, joy and kindness to others. Visit our website
- Know Your Budget. Labor comprises a majority of your budgeted expenses so make sure you know this information well. Understand the labor costs as a percentage of the revenue.
- Watch the Clock. Ensure employees are clocking in and out honestly and correctly. The savings you will gain by eliminating the “early in”, “shortened lunches” and “late out” will be surprising. Over a period of 365 days this number adds up. Plus, the staff will know you are acting fairly.
- Set Schedule Policies Based on Facts. Have policies in place for adding and reducing staffing based on business levels. The worst thing managers can do for morale is to send staff home because business levels are low. On the other hand, it can be just as damaging to interrupt staff members on their day off and “beg” them to come in. Saving labor (or capturing revenue) this way is poor business management. Create staffing level policies, such as adding a therapist when productivity reaches 60% or using a reduced fitness coverage schedule when occupancy is under 50%, and avoid last minute conflicts. Employees will understand these policies and you can avoid the “personal” interpretations they may have of the fluctuations.
- Train and Then Train Some More. To avoid costly mistakes, provide ongoing training for your staff. Training saves labor costs in the long run. Every missed booking costs you money. Every discount on a service costs you money. With training you can reduce a variety of common mistakes and staff will be happier. Your employee retention rates will be better.
- Become a Data Wiz. Create spreadsheets to record your labor costs as a percentage of your revenue every payroll period, even by category. Massage revenue to massage labor; salon revenue to salon labor, reservations labor to overall revenue, etc. This exercise will really benefit new mangers and they will grow professionally. After all, you can better manage what you know.
1. Define Your Business Needs. Make sure you are very clear about the value this position will bring to your organization. Review your organizational chart frequently and hire to support a positive shift in your business. Great employees thrive in an atmosphere where they can contribute and feel productive.
2. Build Your Bench- Internally. Look at your current employees first. Whether it is a promotion, or even a lateral move, spend some time getting to know your team and help them develop. Great employees appreciate loyalty.
3. Create a “Typical Day” Job Description. Have a clear list of what the candidate will be doing during a typical day (good and bad). This helps a candidate decide if the position is right for them as well. Great employees expect clarity.
4. Build Diversity. A candidate’s background, personality and character traits should complement your culture yet business growth requires healthy and diverse input. Great employees want to push beyond the status quo.
5. Listen and Observe. Ask open ended questions. One of my favorites is to ask how they improved a process or changed a procedure. Then let the applicant do the talking. Great employees are innovative.