For smaller spas, adding a full-time, dedicated leadership position may seem out of the question. After all, a full-time position can be taxing on the business. It might not make financial sense. So, to avoid the additional payroll costs, spa owners and operators rely on their support staff to help run the day to day operations. This is not an uncommon strategy. Massage therapists, estheticians and even front desk agents act in dual roles. Between their appointments and standard job duties, for example, they may be required to help with the spas operational requirements. In their down-time they may work on schedules, order supplies, help with marketing, and even handle guest relations.
For many smaller facilities, this practical organizational set up often seems to work well. However, in todays competitive environment, the question is, how long can this approach work? What is the tipping point? When will simply conducting the day to day operations to keep the spa running compromise the spas success in the long run?
Successful spas are always finding new ways to optimize their operations, revenues and profitability. Growing revenues, opening new markets, examining ways to cut expenses, hiring, training and coaching staff members, and improving guest service are all critical duties necessary to grow and sustain a business. In fact, this is the major role and are the responsibilities of any spa director. However, the tipping point comes when not having a cohesive and strategic vision, combined with a lack of business departmental audits and review, that the business begins to struggle and fall behind.
At this point, the question is, How can spa owners and operators balance the need for strategy and oversight with the cost of adding a full-time director?
Well, this is where 5 Spa Consulting can help. What we do and how we do it is called Fractional Leadership. Fractional leadership allows you to rely on us to help monitor and grow your business at a significant cost savings. We can provide experienced spa directors for your businesson a specific, short-term or indefinite, part-time basis.That way our team members become your team members, serving you and your organization in a capacity that we help you define. Perfect for growing organizations and/or highly seasonal businesses, fractional leadership provides cost savings and flexibility that can predictably produce optimal results.
Benefits to You
- Experienced and qualified leadership at a lower cost than adding a full-time staff member.
- Leadership that is focused on advancing your business. Marketing plans, compensation review, guest service standards, retail evaluation, scheduling efficiencies, pricing, cost saving opportunities, etc. are evaluated.
- Our leadership staff also provides mentorship for your own team members to help them learn, developand grow your business.Then, when you are ready, you can promote from within.
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5 SPA CONSULTING, LLC